Sophistication and modernity with excellent coatings
Our years of experience and passion for innovation have led us in the right direction: We brought to life a complete portfolio of products and became leaders in our segment.
Mission
To transform, in a responsible manner, natural resources into products to provide environments with innovation, beauty, and quality.
Vision
To be among the 3 largest ceramic flooring and tiling companies in Brazil, setting trends while satisfying customers, suppliers, and employees.
Values
Ethics, Excellence, and Social Responsibility.
Learn more
about the LEF Group
A history guided by innovations and technologies, carrying out the mission of transforming, in a responsible manner, natural resources into tiling products to create environments with beauty and quality. This is the essence of the history of the LEF Group, founded in 1994, in the city of Piracicaba, state of São Paulo.
Since then, we have been consolidating ourselves in the industry and, with an entrepreneurial approach, a production process that follows very high standards, and a team of highly qualified and committed professionals, we have become one of the leading companies in the ceramic tiles segment.
Products under the brands Lef Cerâmica, ViaÁpia, ViaRosa Porcelanato and Rox are produced in our modern industrial park, each of them serving its respective target audience with the same LEF way of bringing innovation and beauty to our consumers.
Physical structure
250.000 sq. m
155.000 sq. m
10 milion sq. m
950
4.000
6.200 MW
4,5 milion cubic
50.000 tons
3.300 tons
Watch the video below to learn a bit more about our care throughout the production process.
To offer the market increasingly innovative ceramic tiles, with a variety that suits different tastes, purposes, and audiences, we continuously invest in technology and training for our professionals.
Additionally, our industrial park is made up of modern Brazilian, Italian and Spanish equipment for the production of our products. This provides us with an increasingly surprising portfolio that stands out for its beauty and excellence!
Technology is part of the LEF Group’s mission, having been decisive in allowing us to become a unique and pioneering company in the market. We constantly absorb a wide range of technological benefits for our industry.
Our future depends on us!
Sustainability is a priority for us, which is why all of our production processes follow the guidelines of our integrated management system (IMS).
We are committed to practicing conscious consumption and continuous improvement in environmental performance, through the provision of resources to ensure the achievement of our goals and targets.
Our environmental responsibility is at our core. We carefully comply with legal requirements to prevent pollution resulting from our manufacturing process.
We also prioritize increasing recycling and reducing the consumption of natural resources and generation of solid waste.
Water storage and treatment
Optimization for a sustainable future
Reforestation in clay extractions areas
Use of hot air
This is our commitment to the sustainability of our planet!
Integrated Policy
The LEF Group, a manufacturer of ceramic tiles and surfaces active in the Brazilian and international markets, is committed to meeting the needs of its interested parties, basing its Integrated Management System on the following principles:
- Seeking competitive quality, aiming at the sustained improvement of its results, researching, developing and continually improving existing and new processes, products, and services, to meet the expectations of customers, employees, shareholders, the community, suppliers, and other stakeholders;
- Promoting a safe and healthy working environment for our employees and other interested parties through the identification, assessment and elimination of hazards, as well as reduction of occupational health and safety risks;
- Preventing pollution by reducing environmental impacts related to water consumption, disposal of solid waste and atmospheric emissions while continuously considering these elements in the maintenance, improvement and development of new processes and products;
- Meeting legal standards and other requirements applicable to our products, services, and processes;
- Seeking the continuous improvement of our integrated management system, aiming to sustain and evolve our business performance.
The history that makes us a unique and pioneering company in the market
1994
1998
2001
2002
1994
1998
2001
2002
2004
2005
2007
2008
2009
2011
2012
2013
2014
2015
2018
2019
2021
2023
Lef
The first brand of the LEF Group. It was launched in 1994, focusing on the production of dry-process ceramic floors and coverings. Over these years of history, it has become one of the market leaders in its segment.
ViaRosa
In 2008, we established a new brand with the installation of a wet-process production line for the production of porcelain flooring and monoporous wall tiles. That is how we started producing our premium line with ViaRosa Porcelanato.
The brand is a leader in Brazil and worldwide in the production and marketing of porcelain flooring and monoporous wall tiles.
ViaÁpia
In 2011, we invested in creating the ViaÁpia brand. Its products stand out for using Full HD digital printing technology in the dry process, allowing us to become the first company to master this technique for ceramics production in the world.
The portfolio includes sophisticated products, with high quality and innovative types and design, making it a leader in ceramic floors and tiles.
ROX
ROX was launched in 2015, with a democratic and balanced design and the mission of offering products that combine quality, a modern design, and a great cost/benefit. The brand brings together products in its portfolio that serve a wide variety of audiences, with floorings, ceramics, and ceramic and monoporous wall tiles. It is the union of all the brands in our Group.
Contact Us!
We work to achieve excellence in the production of ceramics, as well as in our services and in the distribution of our products!
Feel free to send us your questions, suggestions, or complaints.
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